National Doughnut Week

National Doughnut Week

10-18 July 2021

While we don’t really need an excuse to indulge in a little sugar rush, it’s officially National Doughnut Week in July, so it would be rude not to tuck into a tasty treat, wouldn’t it?

After being cancelled in 2020 because of the pandemic, the annual charity week – which raises money for The Children’s Trust, the UK’s leading charity for children with brain injury – is back for 2021, but this time in July, rather than May.

And whether you spell it doughnuts or donuts, they are just as delicious, so sit back and savour a few doughnut delights in the destinations we work with:


City revival

Turning a passion into a business, couple Megan Hayward and Jack Nicklas opened Revival Coffee and Donuts last summer after their donuts proved so popular with family and friends that they set up a wholesale delivery service and sold them at markets. Now their store serves up speciality drinks and fresh donuts, including a lemon and strawberry iced donut with a swirl of pink lemonade buttercream and a strawberry sweet topping; and the ‘Revival Roll – Jam Roly Poly’, a baked donut swirl filled with raspberry jam and drizzled with custard icing. All of their donuts are vegan, too.

Dirty Doughnuts deliver

Mouth-watering, handmade, loaded Dirty Doughnuts made using the finest quality ingredients. Fried, glazed and dispatched the same day to ensure the freshest Dirty Doughnuts are delivered, with a menu that changes weekly, featuring tasty treats that include The Fluff Ball (stuffed with marshmallow fluff, choc glaze, shortcake crumb and a toasted marshmallow top). As well as selling from market stalls in the area, and delivering doughnuts to doorsteps in Hull, they also offer a national service.


Brilliant Bridlington

Award winning beaches, rich history, bustling harbour and iconic beach chalets all make this East Yorkshire gem a much-loved seaside resort. Not surprisingly, you ‘ll find all the traditional British seaside favourites, fish & chips, ice cream, candy floss and waffles… and, of course, donuts. Head to Harbour Road where Debbie’s Donuts’ bright and breezy kiosk offers freshly made, great value for money donuts, which seem to score top marks from customers


Oh, we do like to be beside the sea…

No trip to a traditional seaside resort is complete without tucking into fresh doughnuts, and Lincolnshire’s bracing and bustling family fun resorts offer plenty of choice. From kiosks along Skegness seafront, with some of the best value doughnuts around, to Jonny Donuts in Cleethorpes () for a treat just yards from the resort’s golden sands.

Gluten-free? No problem

As well as selling gluten-free doughnuts – the ones with Nutella prove popular – Skegness Rock Shop also has gluten-free DIY kits that it posts out nationwide… and even ships to customers as far afield as Australia and America. They now sell gluten/dairy free, or regular, donut mixes with a choice of either the dropper for fried seaside donuts, or with a silicone mould for oven baked donuts. Each of the bags of mix should make around 40 small fried donuts or 24 larger donuts if made with the moulds.

Decadent doughnut dreams

Fancy a jammy dodger fudgenut or a Lotus Biscoff Bronut (a brownie and donut creation)? Newly located at Fantasy Island, Ingoldmells, Daydream Donuts bills itself as not your average donut kiosk, offering fresh donuts and luxury desserts that you can “only dream about”. Moving from Skegness to the family fun attraction Fantasy Island, packed with exhilarating rides and roller coasters as well as being home to Europe’s largest seven-day Market, Daydream’s decadent deluxe donuts have proved popular with locals and visitors alike.


One hundred not out… be bowled over by Birds Bakery

Three brothers, Frank, Thomas and Reginald Bird, founded Birds the Confectioners back in 1919, and before too long they were opening up branches across Derby and surrounding areas. Launching their famous caramel doughnut in 1998, the business, which rebranded to Birds Bakery in 2015, has had close links to National Doughnut Week for many years. Last year Birds hosted its own to support The Children’s Trust, with new specials, including a strawberry doughnut and lemon & lime version ( Visitors can discover more about their story at the Birds Brothers ‘star’ pavement plaque, part of Derby’s innovative Made in Derby augmented reality trail ().

Mission Possible: create the world’s best doughnut

From a company with a century-old heritage to a new venture that has grown during lockdown by switching to a delivery and pop-up sales service – and a desire to make the best. Project D, which produces handmade artisan doughnuts, has been so successful it moved into a new, bigger bakery in Spondon, Derby, late last year. A handmade doughnut bakery, the team has been on a mission to create the ‘world’s best doughnut’ – and they reckon they have done just that. Light and airy, free from artificial ingredients and hand decorated, flavours change regularly. Among them are vanilla and lemon swirl with a pink custard filling and glazed puddle with raspberry jam and a Jammy Dodger. It also offers a vegan range.


Thrills, spills… and a sugar rush

Staffordshire is home to one of the UK’s top theme parks, and after giggles, mega thrills and plenty of glee with friends and family, plus a spin on the brand new Gangsta Granny: The Ride, you’ll be more than ready for a sugar rush. Alton Towers Resort‘s Donut Factory has freshly made, mouth-watering sugar-coated donuts topped with sweet treats such as ice cream, fresh strawberries and crumble, to name just a few


It’s all about the artistry

Based in Southampton, and offering home delivery, Stone Ground makes artisan donuts using local farm free range eggs and organic flour, with luxury toppings from melted chocolate to salted caramel and cinnamon. Fried not baked – “if it’s baked it’s a cake!” – each is hand-made, thanks to the craftmanship of its ‘Donut Artists’, and can be enjoyed either dipped, dusted or drizzled.

A coffee and donuts hideout…

Fresh, fancy and sweet. A hidden gem in the heart of Portsmouth, the Hideout Coffee Company certainly isn’t a conventional coffee and donut shop. Starting out in Southsea, they moved to their current home in summer 2019 as demand grew for their barista coffee and amazing donuts. Fusing food and drink with a cool look, the shop is an Instagramer’s delight, the upstairs taking inspiration from everything from skate shops to old-school tattoo parlours, with a Scandi vibe, while downstairs has candy pink walls and a tiled floor that’s pinker than pink.

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    Revival Coffee and Donuts, Hull

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    Project D, Derby

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    Debbie's Donuts, Bridlington, East Yorkshire

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    Skegness, Lincolnshire

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    The Dirty Doughnut, Hull