VisitEngland Attraction Accolade winners

VisitEngland has revealed the winners of its Visitor Attraction Accolades for 2022-2023, recognising the high quality of visitor experiences on offer across England.

Designed to celebrate excellence within the visitor attraction sector, the awards showcase those businesses that go the extra mile to provide a high-quality day out.

Among the 91 awards across England are attractions in Lincolnshire, Stoke-on-Trent, Staffordshire and Hampshire.

Now in their ninth year VisitEngland’s Visitor Attraction Accolades are available to participants of the VisitEngland Visitor Attraction Quality Scheme across a range of tourism attractions from historic houses, gardens, country parks and farm attractions to galleries, museums, churches and cathedrals.

The accolades recognise all aspects of the visitor experience and are awarded in five categories including ‘Hidden Gem,’ ‘Best Told Story,’ ‘Quality Food and Drink,’ ‘Welcome,’ as well as ‘Gold’ for all round top scoring attractions.

Attractions have received accolades based on the scores they obtained following their annual VisitEngland Visitor Attraction Quality Scheme assessment.


Bransby Horses, Lincoln – Welcome; Lincoln Castle, Lincoln – Gold; Lincoln Guildhall, Lincoln – Welcome; Mrs Smith’s Cottage, Navenby – Hidden Gem; Natural World Centre, Lincoln – Welcome.


Ford Green Hall, Stoke-on-Trent – Welcome; Trentham Gardens, Stoke-on-Trent – Gold; World of Wedgwood, Stoke-on-Trent – Best Told Story.


Museum of Cannock Chase, Cannock – Welcome; Royal Air Force Museum Midlands, Shifnal – Best Told Story; RSPB Coombes Valley and Consall Woods, Leek – Welcome; Tamworth Castle, Tamworth – Welcome.


Gilbert White’s House and Gardens, Alton – Hidden Gem; Houghton Lodge Gardens, Stockbridge – Hidden Gem.

Photo: Hidden Gem… Gilbert White’s House and Gardens, Hampshire