New campaign puts Hampshire in a top 10 list of England destinations

Short BreakShort BreakHampshire – one of only 10 destinations in England to have received additional funding from a £3.1m Cabinet Office fund – has launched a £300,000 campaign aimed at safely boosting tourism in the county as the local industry starts to get back on its feet.

The VisitHampshire initiative is a local version of the current national Enjoy Summer Safely campaign, and will build on the county’s own Unlock Summer campaign.

As lockdown restrictions ease, the new campaign aims to encourage visitors to unlock the full potential of summer by making Hampshire a top destination for a “daycation” day trip or “staycation” short break.

Further details can be found at https://www.visit-hampshire.co.uk/things-to-do/seasons/summer.  It covers all city, coast and country geographic areas of the county, and promotes outdoor spaces, attractions, activities, accommodation, retail, culture and sport.

A quarter of the campaign budget will be targeted at “doorstep tourists” based within the county, while the remaining 75% will be aimed at those living outside Hampshire, using a wide variety of promotional channels, including print and social.

Partners in the new campaign across Hampshire include: Portsmouth City Council; Go! Southampton BID; Go New Forest CIC; Winchester City Council; Test Valley Borough Council; Gosport Borough Council; East Hampshire District Council; Havant Borough Council; and the South Downs National Park Authority).

Hampshire itself is blessed with the perfect blend of city, coast and country.  Home to three cities (Winchester, Portsmouth and Southampton) and two National Parks (New Forest and South Downs), Hampshire’s coastline stretches 230 miles from Barton on Sea in the west to Emsworth in the east with stunning views of the Solent. And with over 100 attractions embracing history and culture, family fun great gardens, natural spaces, activities and shopping, Hampshire also has an abundance of accommodation to meet all purses from 5-star hotels to camping.

The county as a whole has been recognised as being ready to welcome visitors back, and many of Hampshire’s tourism businesses have complied with the Visit England “We’re good to go” campaign.

Now this new summer campaign aims to continue to build consumer confidence and encourage responsible visitors to the county with messaging around “We’re Good to Go” and “Know Before You Go”.

In addition to being highly visual, the campaign will showcase the diverse breadth of tourism product in the county and highlight the accessibility and ease of getting to Hampshire. The target audience would be within a two-hour drive time of the county, which is very accessible by car via the M3, A34, M4, and A3. This drive time would target Greater London, Bristol, Oxford, Reading, Brighton, Bournemouth and Salisbury.

VisitHampshire is also now working with accommodation providers to promote offers to boost overnight stays, and is launching a series of competitions, which have already attracted several thousands of pounds worth of prizes from partners.  These include overnight stays, meals and tickets to attractions. 

Visit https://www.visit-hampshire.co.uk/things-to-do/seasons/summer for more information.

All tourist information for Hampshire, meanwhile, can be found at http://www.visit-hampshire.co.uk.