Visit Derby has launched new online bookable summer experiences offering a taste of the country in the heart of the city with adrenaline-filled adventure and hands-on activities.
Under the banner of VisitEngland’s “Escape the Everyday”, the new mini break ideas stretch from kayaking along the River Derwent to a feast of street food, and from Peak District alpaca trekking to discovering 300 years of history in an award-winning museum.
Plus, there are classic afternoon teas with a magical twist, wine tasting in the surroundings of the UNESCO Derwent Valley Mills World Heritage Site, and a chance to soak in glorious views with guided tours of the Peak District’s highest point.
And bookable accommodation as part of the initiative includes a boutique bolthole, and a home away from home in the centre of the city.
Visit Derby has teamed up with Peak District & Derbyshire to launch the new campaign, supported by funding from VisitEngland, aimed at inspiring visitors to enjoy the best of both worlds on a Derby-based short break this summer.
The campaign positions Derby as a great base for a cultural break, where visitors can discover the UK’s most central city whilst exploring the nearby delights of Britain’s original National Park and the wider county of Derbyshire.
Anyone who enjoys an adrenaline-filled adventure can follow in the footsteps of Olympic athletes with a track cycling session at Derby Arena (£19.50 per adult, £14.50 junior), or tackle a two-wheeled adventure on a mountain bike taster day with an action-packed one-day course in the Peak District (£89 per person).
Other daring challenges include taking a leap of faith on an abseiling experience from Derbyshire’s Millersdale Viaduct (£35 per person); while expert guides offer climbing taster sessions to let you get to grips with the Peak District’s famous grindstone edges (£80).
For a more sedate experience, and to learn a new skill, let life drift by on a kayaking trip on the River Derwent at Derby’s picturesque Darley Abbey. Perfect for individuals and small groups, this introduction to kayaking will also suit those who have never been in a kayak before (£110 for 2 people, £160 for 4 people).
There are some animal antics with Alpaca Trekking in Derbyshire, including an induction on how to handle an alpaca, followed by a walk around the farm finishing up with a chance to sit with the animals (£25 per person); and for something completely different, there’s a chance to solve a dystopian escape room experience in Derby (£50 for two player team).
Among other experiences are new guided tours of Derby’s acclaimed Museum of Making – one of the five finalists for the world’s largest museum prize, Art Fund Museum of the Year 2022 — to uncover 300 years of Derby’s making heritage (£6 per adult), and a ‘magical twist on the classic afternoon tea’ at Regency country house hotel, The Kedleston Country House (£30 per person).
Meanwhile, Derby’s street food scene will take centre stage over six weekends this summer (23 June – 28 August) at the city’s ever-popular Bustler Market promising street food, summer fun, frozen cocktails, live music, DJ’s, silent disco and plenty more (£1 entrance ticket).
Accommodation options include design-led boutique bolthole The Coach House, with six stylish, individually designed bedrooms (from £95 per night), award-winning serviced apartments, The Stay Company Friar Gate (from £85 per night) and recent Channel 4 TV’s ‘Four in a Bed’ winner, Kedleston Country House, a historic house hotel with boutique bedrooms offering a combination of style and luxury (from £115 per night).
All the experiences and accommodation can be booked direct from the new campaign website, www.visitderby.co.uk/escape-the-everyday/.