#Stokecation campaign launches to boost visitor economy

A new visitor campaign has been launched as part of Stoke-on-Trent’s Covid-19 recovery plan for the city.


The campaign has been designed to support the recovery of the tourism sector, and forms part of the wider tourism marketing recovery activity across the city. It aims to encourage people living in and around Stoke-on-Trent & The Potteries to enjoy a #Stokecation over the summer holidays.


#Stokecation is being led by VisitStoke, and will deliver an impactful and engaging marketing campaign to remind residents of the city’s rich cultural tourism offer while encouraging visitors and residents to re-explore the city’s free and paid for attractions.


Working with tourism attractions across the city, the campaign feature re-openings of leisure facilities in the area, so that visitors can feel safe and know what to do ahead of their visits; and it will provide visitors with the reassurance they need to confidently revisit the city as more attractions start to re-open again over the summer break.


Campaign activities will include raising awareness of attractions across the city as part of a phased and gradual re-opening; co-ordination with partners to promote offers and incentives to visitors via the VisitStoke website and via digital marketing channels; and partnership marketing to encourage cross-promotion of attractions.


#Stokecation will also see a range of dedicated digital activities as well as a dedicated landing page on VisitStoke’s website – with social media links and directs through to special offer pages to encourage/incentivise visits.


The campaign will also see the tourism team working with attractions to achieve the ‘We’re Good To Go’ industry standard and supporting markwhich shows businesses are adhering to the respective Government and public health guidance, have carried out a COVID-19 risk assessment and checked that they have the required processes in place.


Stoke-on-Trent is renowned as the world capital of ceramics, and includes in its list of top attractions World of Wedgwood and The Trentham Estate.


More information on the campaign is available at: www.visitstoke.co.uk/stoke-cation.