Visit East Yorkshire has launched a new autumn campaign featuring social media activity and a TV advert, all aimed at highlighting the destination’s appeal for ‘crisp autumn breaks’.
Showcasing some of the area’s top spots to escape the everyday, from countryside walking – including the Yorkshire Wolds Way, marking its 40th anniversary in 2022 – to coastal getaways, it aims to inspire visitors to take an autumn break.
Using inspirational new images, the ‘It’s Time…’ campaign is based around East Yorkshire’s open spaces and natural beauty and highlights how the destination offers time to reflect and unwind.
Autumn activities range from conker collecting at Danes Dyke, a 148-acre nature reserve on the dramatic Flamborough headland, to an evening coastal amble to watch the sunset over Bridlington Bay.
For autumnal colours, highlights include Millington Wood, near Pocklington – described as the richest botanical woodland in the East Riding of Yorkshire – and the Pocklington Canal, where the changing colours of the trees that line the towpath reflect in the clear waters.
And with more Halloween and Bonfire Night events set to return in 2021, among treats this year are the Halloween Trail within the woodland at Burton Agnes Hall, an Elizabethan manor house (23-31 October), and the explosion of light and sound at Sledmere House’s Musical Firework Spectacular (30 October).
Throughout the year, the dramatic East Yorkshire coast provides perfect spots for bird watching, and while the thousands of summer nesting birds, and puffins, may have flown off, autumn still sees graceful gannets on the cliffs at RSPB Bempton, along with migrating birds, either heading to warmer climes, or coming home for the winter.
Food and drink features in the campaign too, with top tips on the best places to warm up after a chilly walk or a spot of leaf peeping, including enjoying a specialist hot chocolate at Beverley’s White Rabbit Chocolatiers café, inspired by the town’s connection to the ‘White Rabbit’ character in ‘Alice in Wonderland’.
To view the new ad, as well as news and updates on East Yorkshire as a destination, see www.visiteastyorkshire.co.uk